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Timing Is Everything

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In publishing, I’ve come to believe that timing is . . . if not everything, really important. It seems that readers go through cycles. For example, when Left Behind took off, suddenly everyone was reading, and writing, end-times fiction (or nonfiction). Biographies or touching personal stories might be popular for a season–mysteries, fantasy, chick-lit, and so on. I’ve heard editors say that writers should just write what they know, or what they’re passionate about, rather than trying to jump on whatever is popular at the moment. And then I’ve heard the opposite: No one’s reading that genre right now–do you have something else? I think it can work either way–depending on the writer, the idea, the specific publishing house. But what if you’ve written the greatest fantasy story of all time (just an example), and while lots of people were reading fantasy last season, now everyone’s clammoring to get the latest contemporary novel that Oprah has endorsed? (Again, just an example.)

Well, as they say about the Colorado weather, just wait awhile, things will change. It’s all about timing.


About Brandy

Brandy Bruce is an award-winning author, editor, wife, mother, and someone who really loves dessert. She has a BA in English from Liberty University. She currently works as a freelance editor--reading, writing, editing, and making good use of online dictionaries. She's married to Jeff and has three beautiful children.

One response »

  1. I agree, even in magazine publishing. What’s hot, what’s vogue, what’s in the news or the controversy of the day is what gets the attention. Sometimes that’s too bad because there’s a lot of important stuff readers need to know. Oh well, the hungry will go looking and the thirsty will find water in just about anything, so publish on!


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