So I’ve been inspired by Samantha Krieger to start a blog. I can only promise to try to stay focused, but I’m easily distracted. Still, I’ll try. We can talk about books and writing and editing and anything else that feels relevant.
Thought number one: ECPA Pub U
I’ve just returned from the ECPA Publishing University in Chicago. For two days I went to editorial, marketing, and technology sessions. Listening to people share ideas about new ways to reach people–churched and beyond–is so refreshing to me. We talked about keeping language relevant, being innovative, blogging, building strong author/editor relationships–but through all of it, I still felt it came down to message. People in the publishing industry have a message to get out there (we all do, really). We look for new ways to package that message (online, print, etc.). But once people receive the message, it still matters most how it’s been said. Is it understandable? Clear? Fresh? Moving? Real? If the answers to those questions are yes, then we have a message that just might resonate with people. It just might change someone’s life, or maybe just offer encouragement for the moment. Whether the reader is inspired, entertained, comforted, or challenged, the message has reached them.
I believe in the power of words. Someone once said, “Blessed are the merciful, for they shall receive mercy.” Hearing those words can still move me, inspire me, and challenge me. And I’ve heard (and read) them over and over again. But it’s a message with real meaning, and it’s worth sharing.